Power of Fermentation - Living Alchemy is an expert in a traditional living culture fermentation combined with ancient holistic medicine, such as Ayurveda and Traditional Chinese Medicine. 100% Natural - They always use certified organic, non-GMO verified whole foods, herbs and mushrooms. Nothing is fake created in a lab. Keep it as Clean as Possible - Living Alchemy is committed to making their products as clean as possible. No excipients, binders, additives, or any artificial ingredients or chemicals at every stage of manufacturing.